February 22, 2016

Branding vs. Marketing: Creating “Top of Mind Awareness” or TOMA. 

Branding is strategic. 

Branding should both precede and underlie any marketing effort.  Branding is the expression of the essential truth or value of an organization, product, or service. It directly supports whatever sales or marketing activities are in play. It creates awareness so that when the customer has a NEED, you are the first company they think of to meet that specific need.

Marketing is tactical.

Marketing directly supports whatever sales or marketing activities are in play, (type of media and message: inform, persuade or remind) its message is simple: “Buy me…

November 10, 2015

Sitting down to my coffee this morning, I was pleasantly surprised to see our name in the Advertising Agencies & Creative Services BizList . It’s an honor to be included with so many talented agencies.  I’ve got to say, being in the business as long as I have, the drive comes from creatively meeting each of our clients’ individual needs. Brings to mind what Steve Jobs said, “The only way to do great work is to love what you do.” We value each of our clients. Their success is our success. 

August 27, 2015

Labor day is just around the corner and it’s been a GREAT summer. We’ve been busy with several new clients, had moving forward with existing clients to grow their business!!

AND we have some really cool new digital tools in our tool box that are really working for clients - focused, targeted and trackable options for any business. Want digital marking only? Call us! If you have an business and want to maximize yourdigital budget with results driven plans, we are you solution!

July 01, 2015

Can you believe It’s July already?  Where had 2015 gone?  We have been busy with several new projects, plus have three new websites going live in the next week. We are deep into Halloween 2015. So far 2015 had been a good year for our clients and we are working hard to make it a banner year for all!

We see digital marketing continuing to make impacts - and when paired with traditional media, we have seen sales jump.

Want to know how we can help your business?  Contact us! 

January 21, 2015
We are so proud of this project we did for Kentucky Children's Hospital!! 
January 12, 2015

We are always getting asked: should I write a blog? How much info should I share? Do I need to blog every day?

There are no real cut and dry answers... It depends on your "product",  your audience and your content. Our advice is, IF you choose to blog - be consistent - daily, weekly or monthly. Make it relevant to your audience, and keep it short.

Here is a great article we'd like to share from Hubspot -- click here to read more!

Happy Blogging!

January 02, 2015


Wow it makes a personal milestone for me... 30 years in the advertising and marketing business!  Yes, go ahead with the OLD jokes!  A lot has changed in the last 30 years, and I continue to work hard at keeping "ahead of the curve" on the latest trends. I'd like to thank everyone who has helped me get to this milestone in my career - all the clients, employers, mentors, managers, co-workers, employees, interns and family who have been with me along the way. I've learned so much from all of you. Looking forward to being here for MANY more! …

November 04, 2014
Yes, we survived another Halloween season and are busy working on Black Friday and the Holiday plans for several clients.  We're also busy preparing 2015 marketing plans and a few new pitches, so stay tuned for more news from the BAG team. In addition, we are thrilled to welcome Kentucky Bank as a new client!!

September 17, 2014
If you call BAG and we seem a little out of sorts, we in full blown Halloween mode. For those of you who don't know, we assist in marketing Halloween Express across the US... a time of year we refer to as "Halloween Hell".   We LOVE this crazy time of year - working on fall marketing campaigns with all our GREAT clients and Halloween.  So Heads up!

July 29, 2014

BAG was thrilled to have the opportunity to plan and manage the MIS Golf Tourney in Green Bay WI on July 19. We had wonderful weather for a fun event, the golf course... Thornberry Creek at Onedia was spectacular and everyone had a great time, as you can see by the pictures. To see more photos CLICK HERE to link to our album. 

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