Branding vs. Marketing: Creating “Top of Mind Awareness” or TOMA. 

Branding is strategic. 

Branding should both precede and underlie any marketing effort.  Branding is the expression of the essential truth or value of an organization, product, or service. It directly supports whatever sales or marketing activities are in play. It creates awareness so that when the customer has a NEED, you are the first company they think of to meet that specific need.

Marketing is tactical.

Marketing directly supports whatever sales or marketing activities are in play, (type of media and message: inform, persuade or remind) its message is simple: “Buy me – NOW!”  Marketing unearths and activates buyers to purchase your BRAND! It is –  THE CALL TO ACTION!